Brian Wiley, Lead Health Coach at Toward Health

Brian Wiley

Lead Health Coach. Brian brings lived experience with food addiction, obesity, and long-term weight maintenance to practical, shame-free coaching focused on cravings, setbacks, and sustainable routines.

Experience, training & affiliations

Coaching leadership, relevant training, course instruction, and public education.

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Toward Health

Lead Health Coach

ACE Certified Personal Trainer badge

ACE Certified Personal Trainer

Personal training credential

Course instruction

Nutrition, habits & long-term maintenance

Food-related behavior

Cravings, setbacks & sustainable routines

Public education

Articles, podcasts & patient resources

About Brian

Lived experience and empathy

After years of struggling with food addiction, obesity, and repeated weight regain, Brian adopted a low-carbohydrate lifestyle in 2009 and has maintained substantial weight loss. That experience shapes a coaching style grounded in empathy and practical problem-solving.

Tools instead of shame

Brian helps patients navigate cravings, setbacks, and the day-to-day work of building routines that can last. His approach emphasizes accountability, useful tools, and the belief that people need support rather than guilt or shame.

Coaching leadership and education

As Lead Health Coach, Brian supports patients and the coaching team through one-to-one guidance, courses, group learning, articles, and public conversations about metabolic health.

Recent articles by Brian

Practical guidance on food, cravings, routines, and long-term change.

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