Effective Date: March 1, 2026
This Website Privacy Policy and Terms of Use (collectively, the “Terms”) govern your access to and use of the website located at toward.health (the “Website” or “Site”). The Website is owned and operated directly by Dr. Tro’s Medical Weight Loss and Direct Primary Care, P.C., a New York professional corporation doing business as Toward Health (“Toward Health,” “the Practice,” “we,” “us,” or “our”).
Please read these Terms carefully before using the Website. By accessing, browsing, or using this Website, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, you are not authorized to use this Website and must discontinue use immediately.
These Terms apply solely and exclusively to your use of the public-facing Website located at toward.health and the information, educational resources, intake forms, and digital communication tools made available through it. Because Toward Health operates as a single clinical medical practice structured under Dr. Tro’s Medical Weight Loss and Direct Primary Care, P.C., there is no separate management services organization (MSO) or non-clinical operator running this Website. The Practice itself manages this platform to support patient onboarding, health education, and community outreach. Any references in these Terms to ” Toward Health ” or ” the Practice ” refer to Dr. Tro’s Medical Weight Loss and Direct Primary Care, P.C.
The content provided on this Website, including but not limited to articles, blog posts, patient success stories, educational courses, programmatic outlines, graphics, and video materials, is designed and provided for general informational and educational purposes only. Nothing contained on this Website is intended to be, nor should it be construed as, professional medical advice, a medical diagnosis, or a specific treatment plan.
Your use of this Website, including submitting an online contact form, signing up for newsletters, or enrolling in online courses, does not establish a physician-patient or provider-patient relationship between you and any Toward Health clinician. A professional medical relationship is only established after you have completed your onboarding administrative paperwork, signed the Master Program Agreement, and had your formal, initial consultation with a licensed Toward Health medical provider.
Toward Health collects limited, non-clinical personal information through the Website to support public inquiries, operate our digital platforms, and coordinate our community offerings. This data falls into two main categories:
Toward Health strictly does not sell your personal data. We only share website-collected information with trusted third-party administrative vendors (such as hosting partners, email newsletter platforms, and database managers) solely to facilitate Website operations and coordinates, subject to strict confidentiality obligations.
Toward Health does not collect, store, or maintain Protected Health Information (PHI) through standard contact or public-facing inquiry forms on toward.health.
Once you engage in medical care or enroll in a direct-pay clinical program, all clinical documentation, medical records, physiological tracking data, and patient communications are handled in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and New York health privacy laws. This protected health information is maintained strictly in our secure, HIPAA-compliant electronic medical record systems and patient portals (such as Elation Health or Spruce Health). All patient care and clinical records are governed by the Practice’s separate, formal Notice of Privacy Practices, which is available to you at enrollment and upon request, rather than these general Website Terms.
Toward Health utilizes essential and non-essential cookies, web beacons, and similar tracking technologies to enhance user experience and analyze how our Site is utilized. Most interactive web sites use cookies to enable functionality in specific areas and ease navigation. Cookies store information about visitor preferences and record user-specific patterns regarding which pages are visited. If you wish to disable cookies, you can easily do so through your individual web browser’s options. Detailed instructions on cookie management can be found directly on your browser manufacturer’s official support website.
Toward Health collects online membership and program fees for administrative ease. To protect your financial security, the Practice does not directly store, process, or transmit credit card details on our own servers. All payment transactions, credit card processing, and subscription billing are handled through PCI-DSS-compliant third-party administrative processors, specifically Hint Health, Spruce Health, and Stripe. These secure platforms operate under their own privacy and terms notices, which you can review directly at Stripe (stripe.com/privacy), Hint (hint.com/privacy), and Spruce. By making a payment through this Website or our secure portals, you agree to these secure billing configurations.
Unless otherwise stated in writing, Toward Health and/or its licensors own all intellectual property rights and copyrights for all materials, code, text, graphics, logos, and custom clinical frameworks published on toward.health. All intellectual property rights are reserved. You are granted a limited, personal, non-exclusive license to view, download, and print pages from Toward Health for your own personal, educational, non-commercial use, subject strictly to the following restrictions:
THE WEBSITE AND ALL CONTENT, COURSE MATERIALS, AND RESOURCES PROVIDED THEREIN ARE DELIVERED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TOWARD HEALTH AND DR. TRO’S MEDICAL WEIGHT LOSS AND DIRECT PRIMARY CARE, P.C. DISCLAIM ALL REPRESENTATIONS AND WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF ACCURACY, COMPLETENESS, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE.
TO THE FULLEST EXTENT PERMITTED UNDER APPLICABLE LAW, IN NO EVENT SHALL TOWARD HEALTH, ITS PHYSICIANS, AFFILIATED CLINICIANS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENT, OR PUNITIVE DAMAGES (INCLUDING BUT NOT LIMITED TO HEALTH ADVICE MISUSE, TECHNICAL SYSTEM DELAYS, OR PROPERTY LOSS) ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE THIS WEBSITE.
These Terms, your use of the Website, and any claims or disputes arising directly therefrom shall be governed by and interpreted in accordance with the laws of the State of New York, without regard to conflict-of-law principles. By accessing this Website, you agree that any legal actions or proceedings arising out of these Terms or your use of the Site must be filed exclusively in New York state or federal courts located in the county of proper venue for the Practice’s principal clinic location in Rockland County, New York.
Toward Health reserves the right to update or modify these Terms at any time in its sole discretion. Any changes will be effective immediately upon posting to the Website with a revised Effective Date. Your continued use of the Website following the posting of updated Terms constitutes your affirmative, legally binding acceptance of those changes.
If you have any questions, concerns, or inquiries regarding these Website Privacy Policy and Terms of Use, please contact the Practice’s administrative offices using the details below:
BY CONTINUING TO USE THIS WEBSITE, SUBMITTING INQUIRIES, PURCHASING COURSES, OR ENTERING CORE COMMUNICATIONS, YOU CONFIRM THAT YOU HAVE READ, UNDERSTOOD, AND VOLUNTARILY AGREE TO THESE CONSOLIDATED SITE PRIVACY AND USE TERMS.
THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU MAY ACCESS THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.
This Notice is provided pursuant to the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), 45 C.F.R. Parts 160 and 164, and applicable New York law.
We may use and disclose your PHI without your written authorization for the following purposes:
We may disclose PHI without your authorization when required or permitted by law, including:
We will obtain your written authorization for:
You may revoke an authorization in writing at any time, except to the extent we have already relied upon it.
You have the following rights:
As part of your care, we may use electronic systems, including:
We implement reasonable administrative, technical, and physical safeguards to protect PHI. However, no electronic transmission system can be guaranteed to be completely secure.
If you believe your privacy rights have been violated, you may file a complaint with:
Privacy Officer
Northvale Primary Care, P.C.
564 Route 303
Blauvelt, NY 10913
[email protected]
You may also file a complaint with:
U.S. Department of Health and Human Services
Office for Civil Rights
www.hhs.gov/ocr/privacy/hipaa/complaints/
1-877-696-6775
You will not be retaliated against for filing a complaint.
