Natalie is a solution-oriented collaborator with 12+ years of experience as a strategic team leader. With expertise spanning across brand strategy, naming, employee engagement, and brand and visual identity system development, Natalie partners with her team to help identify creatively driven solutions to meet business objectives. Prior to joining Dr. Tro’s Medical Weight Loss and Direct Primary Care, Natalie held the roles of Client Director at MerchantCantos, a creative communications firm and COLLINS, a strategic brand experience design firm where she led strategy and brand development across integrated teams for leading brands including, Philips, Bloomberg Philanthropies, Comcast, Equinox Hotels, HBO, vitaminwater, smartwater, Chobani and Nourish Snacks. Natalie implements a low carb lifestyle with her family and is the Co-Founder of ROSETTE’S, a low carb baking mix company, alongside her partner and sister, Rosette.