“TOWARD HEALTH” Launches: A Transformative Approach to Metabolic Health, Type 2 Diabetes Remission, Obesity Management, and Food Addiction

[New York, January 1] – In a pivotal move to redefine healthcare and empower individuals and organizations in their pursuit of optimal well-being, we are proud to announce the rebranding of Dr. Tro’s Medical Weight Loss & Direct Primary Care to TOWARD HEALTH. This new identity reflects our unwavering commitment to fostering a future where health and vitality are attainable for all. Our medical program has now been successfully implemented in five diverse nationwide companies, serving hundreds of employees from every walk of life including a large manufacturing company, a major trucking company, a leading fencing company, a prominent lumber company, and a large insurance company.

Our commitment to improving metabolic telemedicine care has not only led to breakthroughs in employee wellness but has also led to the expansion of our wellness app, now adopted through our partnerships with 10 healthcare systems throughout the United States, including one of the largest in the east coast. We have helped over 2,000 patients lose 100,000 lbs nationwide and our work isn’t done. Through these partnerships, our program is bringing life-changing health improvements and setting a new standard in corporate wellness with a clinic-at-home, clinic-in-your-pocket experience.

Our approach is grounded in science and designed to tackle the root causes of metabolic disease, utilizing remote monitoring technology to seamlessly provide medical care from home, tracking body composition, glucose, blood pressure, and heart rate, all in real-time, all seamlessly. We are also able to perform home sleep studies, state-of-the-art ambulatory blood pressure monitors, cardiac Holter monitors, as well as at-home lab-on-a-card services.

We help patients tap into a nationwide network of lab and imaging partners, including access to AI-enhanced cardiac imaging and full-body MRIs, as well as genetic testing and aggressive cancer and cardio-metabolic blood testing. Lastly, our clinical team has helped produce 8 peer-reviewed publications with several more in submission, as we continue to share our insights with the medical community.

A Mission Rooted in Transformation
TOWARD HEALTH is more than a medical practice—it’s a movement. With a team of dedicated professionals who have personally experienced life-changing weight loss and health improvements, we embody the power of metabolic health and lifestyle transformation.

Our team’s journey is as inspiring as the work we do. Many of our staff members have successfully reversed their own metabolic conditions, bringing unparalleled empathy and passion to their work. This shared experience drives their dedication to helping patients reclaim control of their health and live fuller, healthier lives.

Our vision is clear: to revolutionize healthcare by focusing on type 2 diabetes remission, obesity management, and food addiction recovery through a compassionate, personalized, and holistic approach.

What TOWARD HEALTH Offers

For Individuals
TOWARD HEALTH, licensed nationwide, provides a range of innovative services designed to meet each person where they are in their health journey:

• TOWARD HEALTH App: A comprehensive platform offering real-time support, biofeedback, and access to resources.
• Health Coaching: Personalized guidance from a team of professionals with firsthand experience in reversing metabolic conditions.
• Nationwide Virtual Metabolic and Primary Care: Access to expert care no matter where you are.
• Medical Weight Loss Programs: Tailored, evidence-based plans for sustainable results with real-time smart equipment.
• Metabolic Health Screenings: Coordinated metabolic screenings, nationwide, using our network of lab and imaging partners. 

For Organizations and Employers
TOWARD HEALTH partners with companies to improve workforce health and reduce healthcare costs through:

• Licensing the TOWARD HEALTH App: Empowering employees with tools to improve their health through live meetings, courses and challenges.
• Companywide Metabolic Health Screenings: Screenings that provide an in-depth look at overall employee health, providing valuable insights into their metabolic function. Executive-Level assessments to identify health risks and opportunities.
• Executive and Employee Health Programs: Personalized solutions to foster productivity, wellness, and cost savings.

For Providers
TOWARD HEALTH collaborates with healthcare professionals to expand their impact and enhance patient care:

• Referring Patients: Provide access to TOWARD HEALTH’s proven care model.
• Licensing the App: Integrate cutting-edge technology into your practice.
• Joining the MSO: Partner with TOWARD HEALTH for operational support and shared resources to streamline your practice and improve patient outcomes.

Introducing the “Toward” Bundle: A Comprehensive Care Model
At the core of our practice is the innovative “Toward” Bundle, a multi-pronged framework designed to guide patients at every stage of their health journey:

• T – Text-based communication with medical and health coaching teams
• O – Online and regular clinical interactions
• W – Wellness coaching led by professionals with firsthand experience
• A – Asynchronous resources and community support
• R – Real-time biofeedback and remote monitoring
• D – Dietary strategies accommodating low-carb and intermittent fasting preferences

This holistic approach enables sustained weight loss and reduces reliance on medications such as GLP-1 receptor agonists (e.g., Wegovy and Zepbound).

Expanding Impact Through MSO Partnerships
TOWARD HEALTH is now operating as a Medical Services Organization (MSO), a key step in broadening our impact. By partnering with like-minded healthcare providers, we offer tools, resources, and guidance to integrate our proven methods into their practices. Together, we can reshape the future of metabolic healthcare.

Real Stories, Real Results
Our team comprises individuals who have faced—and overcome—challenges such as obesity, type 2 diabetes, and food addiction. Led by Dr. Tro Kalayjian, who lost 150 pounds and maintained it for 10+ years, TOWARD HEALTH is a testament to the power of lifestyle medicine. Dr. Tro and his team bring unparalleled empathy and expertise to every patient’s journey.

What Makes TOWARD HEALTH Unique?

• Comprehensive, Evidence-Based Care: We provide personalized, sustainable solutions to metabolic health challenges, recognizing that true transformation takes time and commitment.
• Type 2 Diabetes Remission: Our approach focuses on achieving remission through lifestyle changes and nutrition.
• Proven Weight Loss Strategies: With firsthand experience, our team offers practical, effective guidance for long-term success.
• Food Addiction Support: We address the root causes of food addiction, offering tools and strategies to build healthier relationships with food.
• Community-Driven Support: Our patients benefit from a network of peers and professionals united by shared goals and mutual encouragement.

A New Era of Health
Our transition to TOWARD HEALTH signifies a renewed focus on guiding individuals and organizations toward brighter, healthier futures. Through our MSO partnerships, corporate programs, and patient-focused services, we aim to deliver transformative care at every level.

For more information about TOWARD HEALTH, our services, or partnership opportunities, please visit toward.health.

Media Contact:
Natalie Jourbadjian
Email: Natalie@toward.health.com

About TOWARD HEALTH:
TOWARD HEALTH is a leading medical practice dedicated to metabolic health, type 2 diabetes remission, obesity management, and food addiction support. Now operating as a Medical Services Organization (MSO), we collaborate with individuals, employers, and healthcare providers to deliver life-changing outcomes. Learn more at toward.health.